UbiCollaborate 2024: A Landmark Success in Parking Innovation

September 20, 2024

In yet another successful year, UbiCollaborate 2024 brought together industry leaders and innovators to explore the transformative power of AI, data and technology in the parking sector. Presentations included:

The Era of AI – Sanna Nazir, Microsoft

Kicking off the event, Sanna Nazir, Cloud Solution Architect at Microsoft, delivered an insightful keynote on “The Era of AI.” She discussed how artificial intelligence is not just a buzzword but a catalyst for change across industries. Sanna emphasised that organisations leveraging AI are better positioned to enhance efficiency, make data-driven decisions, and ultimately drive revenue growth. Her insights set the tone for the day, encouraging attendees to think critically about how they can harness AI’s capabilities within their operations.

How Data and AI Influence Revenue Management – Pauline Oliver, IDeaS

Pauline Oliver, Senior Manager at New Opportunities at IDeaS, took the stage next, sharing her expertise on “How Data and AI are Influencing Revenue Management.” She illustrated the importance of understanding customer behaviour through data analytics and machine learning. Pauline provided compelling examples of how businesses can optimise pricing strategies and increase profitability by implementing AI-driven revenue management systems.

Interpreting Parking Data – Niroo Arjuna, UbiPark

Niroo Arjuna, Customer Success Manager at UbiPark, followed with his presentation on “Interpreting Parking Data.” He explained the value of parking data in informing strategic decisions, from operational efficiency to enhancing user experience. Niroo’s insights highlighted how data analytics can provide actionable insights into parking trends, helping organisations align their strategies with consumer needs.

Future-Proofing Your Organisation, Ellis Taylor, Real Time Australia

Ellis Taylor, Head of Partnerships at Real Time Australia, shared his thoughts on “Future Proofing Your Organisation: AI-Driven Workforce Strategies.” He discussed how companies can prepare for the evolving workplace landscape by adopting AI technologies. Ellis emphasised that an AI-driven workforce boosts productivity and fosters innovation, crucial traits for organisations aiming to thrive in a competitive environment.

Rhodes Shopping Centre Case Study, Gary Byrne, Park Aid & Peter Taweel, Mirvac

Gary Byrne, Commercial Director at Park Aid, and Peter Taweel, National Manager of Car Parks at Mirvac, presented a compelling case study on their recent Rhodes Shopping Centre car park integration. They detailed how innovative parking solutions improved both customer satisfaction and operational efficiency, showcasing how strategic partnerships can drive success.

Buy Signal: AI-Powered Market Leads, Simon Chin, UbiPark

Simon Chin, Founder and CEO of Flowstate, presented “Buy Signal: AI-Powered Market Leads.” He discussed how AI can refine lead-generation processes, enabling businesses to identify and convert potential customers more effectively. Simon’s insights illustrated the importance of integrating AI into marketing strategies to stay competitive.

Demystifying Payments, Adrian Ferguson Tuor

Adrian Ferguson Tuor, Account Executive at Stripe, demystified the complexities of payments in his presentation. He explained how advancements in payment technology are simplifying transactions and enhancing user experiences, emphasising the critical role of seamless payment processes in customer satisfaction.

Empowering Councils with Digital Transformation, Michael Sneddon & Ankur Jain, Duncan Solutions & Jarrod Slattery, Bayside City Council

Michael Sneddon, Regional Sales Manager at Duncan Solutions, along with Ankur Jain, CDO of Duncan Solutions, and Jarrod Slattery, Local Laws and Parking Coordinator at Bayside City Council, discussed “Parking Reimagined: Empowering Councils with Digital Transformation.” Their collaborative approach demonstrated how digital tools can streamline operations and improve community engagement, transforming how local councils manage parking.

What’s New at UbiPark, Mosstyn Howell & Jesse Lewis, UbiPark

The event culminated with an exciting update from Mosstyn Howell, Founder and CEO of UbiPark, and Jesse Lewis, Customer Success Manager. They shared the latest innovations and developments at UbiPark, showcasing their commitment to enhancing the parking experience through technology. This included, but was not limited to new product development, organisational shifts and what’s up-and-coming for UbiPark customers.

Mosstyn’s Quiz – Mosstyn Howell, UbiPark

An engaging highlight of the conference was Mosstyn’s quiz, which tested attendees’ knowledge about the parking industry and UbiPark’s innovations. It fostered a fun and interactive environment, encouraging participants to connect and share insights.

Operators Panel Discussion – Daniel Hitchcock, First Parking & Steve Whitford, Ace Parking

The conference featured a dynamic operators panel with industry veterans Daniel Hitchcock, Managing Director of First Parking, and Steve Whitford, General Manager of ACE Parking. They discussed operational challenges and opportunities within the parking sector, providing valuable insights for attendees looking to enhance their strategies.

Conclusion

UbiCollaborate 2024 was a remarkable success, uniting thought leaders and practitioners eager to explore the future of parking. The presentations not only showcased innovative solutions but also sparked discussions about the potential of AI and data analytics in reshaping the industry. The insights gained at this conference will undoubtedly influence the strategies of organisations aiming to thrive in an increasingly digital world.