Townsville City Council was facing significant congestion, particularly around parking, due to legacy systems. The inefficiencies caused by the old system resulted in lost opportunities for both the local economy and residents, with limited visibility into parking utilisation and difficulty in managing the high volume of traffic in key areas.
UbiPark, in collaboration with Duncan Solutions Australia and Townsville City Council, implemented a comprehensive UbiMobile solution that streamlined parking operations and alleviated congestion in Townsville. By integrating real-time parking data, automated payments, and dynamic management tools into a convenient app, the solution improved parking space turnover, reduced traffic congestion, and enhanced the overall customer experience, supporting city growth.
With a commitment to continuous improvement, UbiPark focuses on regularly assessing feedback, analysing data, and implementing adjustments to enhance efficiency, effectiveness, and user satisfaction, ensuring the digital parking solution evolves to meet evolving needs and expectations.
“As the Project Sponsor for the introduction for the Townsville City Council new parking capability I found dealing with UbiPark very easy. They detailed what they needed and when, explained things in plain English and delivered a simple to use app; on time despite an aggressive schedule. UbiPark were responsive and the customer feedback is that the app is intuitive and very easy to use. From tracking our parking payments, the app is accounting for over 50% of transactions within the first month. This uptake is testament to an easy to use app. I consider an app an essential part of the parking customer experience and found partnering with UbiPark as the means to unlock and tap the potential that is available.”
Matt Richardson, General Manager – Property, Fleet & Emergency Management Infrastructure and Operations | Townsville City Council
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