The B2B digital parking platform empowering the world to travel smarter

UbiPark offers a complete suite of ready-to-deploy digital parking management assets.

About Us

Our Story

At UbiPark, we believe parking should be smarter and more efficient. Founded by in 2014 by Mosstyn Howell, UbiPark was born from his vision to remove the everyday frustrations of parking and transform it into a seamless, digital experience that benefits both drivers and property owners alike.

Originating as a solution for motorists, empowering them to search, navigate, access and pay for parking via smartphones, our brand has evolved, particularly in 2017, as we shifted towards a B2B enterprise platform. Recognising the opportunity to address challenges for asset owners, our focus expanded commercially.

Our parking software solutions empower property owners, operators, and businesses to unlock the full potential of their parking assets. By digitising access, payments, and management, we help to deliver greater efficiency, improved customer experiences, and provide new revenue opportunities.

Today, we partner with leading organisations across Australia, USA, New Zealand and the UK delivering scalable solutions that make parking a strategic advantage—not a pain point. At UbiPark, we’re not just making parking easier; we’re redefining the way people move through cities.

What We Do

At UbiPark, we provide an end-to-end digital parking solutions that connects drivers, property owners, and operators, streamlining administration and driving revenue and loyalty.

Working B2B with parking asset owners and operators to provide white- labelled solutions for your parking business. Our technology enables:

• Smart access & payments: Drivers can enter, exit, and pay for parking digitally—no tickets, no cash, no delays.
• Data-driven insights: Owners and operators gain powerful analytics to maximise utilisation, reduce costs, and unlock new revenue.
• Integrated: UbiPark is access control equipment and credential agnostic. We integrate the existing systems and provide a single platform for managing digital parking solutions.

We work with businesses, councils, universities, hospitals, and parking operators, helping them modernise their parking operations while improving the customer experience.

As a white-label parking software provider, we are the silent partner powering your parking administration and access tools.

UbiPark is ideal for multi-site operations. UbiPark is often described as a middleware solution, integrating your existing parking access control technology and providing a single point of administration and control.

UbiPark systems include:

• Our powerful administration console
• Parking permits
• White-labelled reservation platform
• Subscriptions
• Payments, including card-on-file, e-wallets and invoicing
• Apps
• Detailed reports
• And more
  

DRIVE YOUR PARKING OPERATION TO THE NEXT LEVEL.

Our Vision

We envision a world where asset owners seamlessly deliver exceptional mobility experiences for their customers, setting a new standard of excellence in the industry. 

We are committed to technology and innovations that make parking simpler and easier for the owner, manager and the end user. The future of parking will favour efficiency, safety and user control.

We believe parking is not just a service but an opportunity for businesses to:

• Improve customer satisfaction
• Enhance operational efficiency
• Contribute to greener, smarter cities

By digitising the parking experience, UbiPark is helping to shape the future of smart mobility, where cities are less congested, more sustainable, and better connected.

Our Mission 

As we look to the future, we will continue to elevate mobility for asset

owners, their customers and the industry by introducing innovative digital

solutions and seamless experiences globally. 

• Innovative Solutions: Develop cutting-edge digital solutions that streamline mobility experiences for asset owners and their customers. 
• Customer-Centric Approach: Prioritise customer needs and preferences in the design and implementation of digital solutions. 
• Strategic Partnerships: Forge strategic partnerships leveraging collaboration to integrate solutions into existing mobility ecosystems.
• Scalability and Accessibility: Crafting solutions that effortlessly scale and embrace openness, fostering adaptability for diverse infrastructure needs while inviting collaborative innovation. 
• Continuous Improvement: Committed to a personal and professional growth mindset, we continuously research, develop, and enhance our digital solutions and processes to seamlessly adapt to evolving mobility trends. 

Our Values

Values provide a framework for our team to make consistent and ethical decisions. By referring to our values we can ensure that everything we do aligns with UbiPark’s core beliefs and company culture.

• Driving Change: Creating solutions that make mobility simpler and better. 
• The Community: To always work with integrity and act in the best interest of our colleagues, organisation, society and environment. 
• Collaboration: Working with others to achieve our goals and deliver results. 
• Empowerment: Giving power and support to our team, partners and customers.

International Growth

While UbiPark was proudly founded in Australia, our vision and technology now extend well beyond local borders.

• United States (a key focus): The U.S. is a central pillar of our international growth strategy. We are proud to support forward-thinking cities and partners across the country. Our success with the Town of Vail, Colorado, demonstrates how UbiPark can integrate seamlessly into complex local environments, delivering real value to the community. We’ve also established strategic partnerships with ParkSwift and Nguni Parking, and achieved wins in major urban markets including Dallas, Texas—further proving the scalability of our solutions.
• United Kingdom: In the UK, UbiPark is bringing our smart parking technology to a market that is embracing digital transformation in transport.
• New Zealand: Closer to home, we’ve expanded into New Zealand with our first major project at Auckland University. 

This international growth reflects our belief that parking challenges are global—and so are the opportunities to create smarter, greener, more connected solutions.

Our Impact

From major precincts to private parking areas, UbiPark is helping organisations across Australia, the USA and globally unlock the hidden potential in their parking assets. Our platform reduces operating costs, increases revenue, and delivers a better experience for drivers.

By working with UbiPark, our partners are also playing a part in building more liveable, sustainable cities—where transport networks are efficient, people spend less time in traffic, and businesses thrive.

Looking Ahead

As we continue to grow, UbiPark remains true to Mosstyn’s founding vision: to make parking simpler, smarter, and more sustainable. With innovation at our core, strong partnerships at our foundation, and international momentum building, we’re excited to keep redefining how the world parks—one space at a time.