How to Communicate Your New Parking Strategy to Your Tenants

July 18, 2024

Effective communication is key when introducing a new parking strategy at your office or commercial property. Tenants need to understand the changes, the benefits, and how they will affect their daily routines, and communicating them well can prevent resistance to change. Some ways to successfully communicate your new parking strategy to your tenants include:

 

Plan Your Communication Strategy

Before you start informing your tenants, it’s essential to have a clear plan. Consider the following:

  • Identify Key Points: Clearly define what the new parking strategy entails, including any changes in parking allocation, new rules, or the introduction of technology.
  • Choose Communication Channels: Decide on the best ways to reach your tenants. Options include email, newsletters, posters, meetings, and social media.
  • Timing: Determine the best time to communicate these changes. Ideally, give tenants ample notice before the new strategy is implemented.

 

Inform Through Multiple Channels

Using multiple communication channels ensures that your message reaches all tenants effectively.

  • Email Announcements: Send a detailed email outlining the new parking strategy. Include a FAQ section to address common concerns.
  • Newsletters: If you regularly send newsletters, dedicate a section to the new parking strategy. Highlight the benefits and any important dates.
  • Posters and Flyers: Place posters in common areas such as lobbies and elevators. Flyers can be distributed to individual offices.
  • Meetings and Q&A Sessions: Hold informational or Q&A sessions where tenants can learn about the new strategy and ask questions.

 

Highlight the Benefits

Tenants may better embrace the new parking strategy if they understand its benefits.

  • Improved Efficiency: Explain how the new strategy will make parking more efficient, reducing the time tenants spend looking for parking spots.
  • Enhanced Security: If applicable, highlight any new security measures being implemented, such as surveillance cameras or better lighting.
  • Environmental Impact: If the new strategy includes eco-friendly measures (e.g., designated spots for electric vehicles), emphasise the positive environmental impact.

 

Provide Clear Instructions

Ensure that tenants know exactly what they need to do under the new parking strategy.

  • Step-by-Step Guide: Provide a step-by-step guide on the new parking system, including any new procedures for obtaining parking permits or using new technology.
  • Visual Aids: Use diagrams or maps to illustrate changes in parking layouts or the locations of new parking areas.
  • Contact Information: Give tenants a point of contact for any questions or issues they might encounter during the transition.

 

Offer Support and Feedback Channels

Supporting your tenants through the transition and being open to feedback is crucial.

  • Help Desk: Set up a temporary help desk or hotline where tenants can get assistance with the new parking strategy.
  • Feedback Surveys: Distribute surveys to gather feedback on the new strategy. This will help you identify any issues and make necessary adjustments.
  • Ongoing Communication: Keep the lines of communication open. Provide regular updates on the implementation process and any further changes.

 

Monitor and Adjust

Once the new parking strategy is in place, it’s important to monitor its effectiveness and be ready to make adjustments.

  • Observation: Observe how well the new strategy is working. Are there any bottlenecks or issues that need to be addressed?
  • Tenant Feedback: Continue to solicit feedback from tenants. Use this information to fine-tune the strategy and address any concerns.
  • Regular Updates: Keep tenants informed about any adjustments or improvements made to the parking strategy.

Conclusion

The UbiPark team understands that resistance to change can be a large barrier for many businesses seeking to implement new parking and mobility systems. That’s why we’re not only proud to implement state-of-the-art parking systems in your facility but also educate your team on best managing this changeover period. Contact us today to get started.