Marvel Stadium faced significant challenges in managing parking logistics and ensuring a seamless experience for event attendees. With increasing attendance and high demand for parking during major events, the stadium was struggling to efficiently handle peak parking periods, leading to customer frustration and potential lost revenue.
UbiPark’s solution provided a comprehensive platform allowing for the reservation of parking spaces, dynamic pricing, and streamlined operations. Marvel Stadium can now improve the overall event experience for drivers by allowing them to reserve their parking in advance, optimise revenue through dynamic pricing and yield management, increase operational efficiency through automation, and gain valuable insights through integrated reporting and data analytics.
UbiPark is committed to the continuous improvement of Marvel Stadium’s Parking integration to ensure it achieves and sustains its goals of becoming the most technologically advanced stadium in the world. We will achieve this through 24/7 internal support, maintaining a scalable platform, listening to feedback and frequently liaising with the Marvel Stadium team.
“This has been an extremely rewarding project for Marvel Stadium (AFL). The ability to create a customised user journey, using best-practice product design frameworks, has delivered a solution that meets our exact needs. To summarise the impact of the solution in a few words – It is super easy to use! We’re proud of this project and the ability to drive efficiencies and additional parking revenue to the stadium, in both event and non-event periods.”
Megan O’Toole, Stadium Operations and Major Events Manager | Marvel Stadium
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